- What is information architecture anyway?
The age old saying “If you fail to plan, you plan to fail” rings true when considering digital design and development. Our information architecture team focus on looking at what you want to do with your site and planning before any cosmetic design begins. Working with this solid foundation ensures that you can test design against specific success criteria and develop experiences that are closer to your user’s needs.
- Product Workshops
Before the start of a project, we run a series of workshops with the key stakeholders to help identify the core brand/site values (brand attributes), develop personas of the core users of your site (user profiles), and outline the key site features that will enable you to reach and exceed company targets (business goals).
