- Why paid search?
PPC offers a great way to drive specific, relevant traffic to exact pages on your website. By promoting text + visual ads on various networks, you’ll increase your reach exponentially over organic search alone.
- How is PPC priced?
PPC offers a great pricing model. By paying a fee only for the clicks that lead back to your site from your ad, you can ensure that you save money and improve conversions over advertising on mediums such as Yell.com and paid directories.