Tape Converter Website

Parafix Tapes & Conversions Ltd
How do you inject a burst of life into engineered adhesive solutions?

Debunc partnered with the Parafix team and delivered an impressive digital experience that has blazed a trail

  • +500%

    increase in critical page views

  • 1st

    page for a number of high value keywords

  • 70%

    increase in average visit duration

Background

  • Legacy website

    Utilising a site that was almost 10 years old, Parafix required a rethink of their digital experience that would give them a competitive edge. We rose to the challenge – creating a site that engaged customers and increased conversions.

  • Improving key analytic stats

    The length of an average session for a Parafix site was not reflective of the size and reach of the company. Customers were not spending enough time to explore deeper content. The goal was to give users an experience that was informative and engaging at the same time.

  • Product catalogue

    With a vast catalogue of products at their disposal, it was never an easy feat to find an intuitive approach to filter and navigate the Parafix product library. It was up to the team at Debunc to find a solution that would unlock the power of their adhesive offerings. The task ahead was a challenging one.

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The solution

  • Reawakening digital

    The entire UX for Parafix was rethought with the customer at the heart. The new site gives customers an explosive digital experience that ups engagement and builds a bridge to new business.

    Reawakening digital
  • Reawakening digital

    A made to measure product selector and wishlist offered a resounding final answer to the question of cluttered product inventory. With the ability to filter to exact products by physical attributes or by softer categorisation, users can build a wishlist that meets their engineering design specs in a just a few clicks.

    Reawakening digital
  • Interactive FAQ

    Our interactive FAQ has already won a lot of praise. Its easy to navigate system means that common and uncommon questions are bound with relevant answers and rich content to both educate and persuade.

    Interactive FAQ

In a nutshell

  • Intuitive prodcut selector

  • Product management via woo commerce

  • Feature X

What our client said

Louise Vincent
Louise Vincent

Redesigning our website and product selector was a complicated task and one which was approached with a thorough assessment of our needs and an unfaltering “yes we can” approach. We faced many challenges due to the complexity and variety of the information we wished to convey. The development team overcame each of these to create a website that is intuitive to use and meets our aims in terms of attracting visitors and encouraging them to consume content, keep returning and, ultimately, making enquiries.

We are especially proud of our product selector, which we can confidently say is a leading tool within our industry and has received praise from customers and suppliers alike.

The move to a WordPress site (powered by gUI) has made it quick and easy for us to update or add new content, including changes to meta data, which is crucial in the fight to win position one of search engine results!

SEO - All things considered

  • H1 consideration on each page

  • Automated alt tag generation

  • Soocial share options integrated with add this