Are your email marketing campaigns delivering great results?
Well, to know how good or bad they are, you might like to compare with real statistics.
It can vary depending on your industry, but if we’re talking about open rate values, your stats should be between 19% and 25%. And if you’re interested in click-through rates (the well-known CTR), you should aim for 2%-3% on average.
So, are your email campaigns performing well enough?