To produce an intuitive product selector tool for 3M's VHB range Debunc dug deep drawing on their unique sector experience and knowledge. The result was a winning tool that unveiled bonding solutions.
For years now the partnership between Debunc and 3M has been a formidable force. One success after another, but this project required a new breed of solution. Confronted with the VHB picker we were engaged in a fairly technical project from the off.
One big challenge that presented itself was how to simplify communications with users of the app for what was otherwise a tech/engineer lead sale. We produced an easy to navigate wizard interface that was on brand, engaging and converted visits into custom.
This particular tool works by offering users several options to choose from; a combination of surfaces and temperatures. The answers given to these questions would ensure that the user would be given a clear idea of the optimum product to achieve a long term bonding solution. If no product matched the combination given then users were offered contact by a 3M rep
A strong emphasis of this project was data capture and lead nurture. As we have tracked 3M’s customer engagement of this tool since its launch there has been over £1m in generated opportunities raised from the tool, and this all within a few months of launch!