You may have already read our article covering 5 key ways to get better website tracking. In it we looked at some simple methods brands adopt to garner meaningful insights on engagement and interaction on their web pages.
We’ve had such good feedback on this piece that we’ve decided to extend it by looking at even more approaches you can apply.
So, here is the second in our series on how to get better website tracking today!
6. Use annotations to track changes
If you aren’t already, then get into the habit of using annotations in Google Analytics. With this awesome feature, you can keep mark important site, campaign, company, industry and even search related changes to correlate what effect they have on your rankings and engagement.
This insightful data helps you figure out what has worked well and quickly replicate these successes.
7. Automate reports to save time
Creating automatic reports is one of the most efficient parts of your analytics process.
Simply go to admin panel in Google Analytics and click on scheduled emails. There is going to be quite a few available options, like report frequency and format amongst other things.
You can also personalise your email, send to multiple addresses making it the perfect way to keep your team in the loop regularly with your progress.
8. Consider 3rd party tools
There a number of 3rd party programs that can help you gather data and simplify the analytic process.
From heatmaps to screen recorders, these enhanced analytics tools help you to get under the hood and make fully informed decisions about how users interact with your web pages. Using this information, you have a clearer idea about what part(s) of your design and layout is encouraging engagement.
Lucky Orange is an exceptional platform that provides heatmaps as well as screen recordings of visitor journeys. You can watch visits in real-time and tag visits based on pages visited or certain actions completed. It also couples live chat and poll options to make a real marketing powerhouse.
9. Create intelligent events
Did you know you can create custom alerts that are sent once your desired action is triggered?
Intelligent events have an immense value. You can see outliers on your reports (when set up correctly), but these are harder to identify as they happen.
For example, you can set up a custom alert to let you know if your traffic dips below a certain value on any given day. From here you may be able to identify if a campaign expected to go out has failed, or if your social messages aren’t reaching your audience etc.i.e. an alert will be automatically sent if traffic decrease more than 20% / visits increase more than 1k a day, and so on.
10. Test and optimise everything
As with most things, a degree of trial and error is necessary.
With your site set up to track events and visits, you are already on the right track. The next step is to regularly view the data gathered and make insights as to what could be changed to boost.
Change in small steps so you can pinpoint what things are having the largest impact and be proactive. If something works well, repeat it! Plus, don’t forget to revert negative changes as soon as you can.
Ready to seal your analytics destiny?
You’re now armed with the knowledge of how you can master the world of analytics.
Remember the quality of data you collect is dependent on what you put in – spend the time to add tracking code to your site in the right way so that you can continuously improve your efforts.
Feel we’ve missed any key analytics tips, or want to share how you’ve applied the above to your own strategy? We’d love to talk! Why not leave a comment below and join the discussion.