Tips & Tricks | Page 7

Email marketing is not just collecting emails, lump them the same way and firing emails with your information.

Successful 2016 email marketing strategy, it’s about having a segmented and tailored lists that users are depending on the part of the lead generation process there are.

Read to boost organic search engine results?

Whilst we could write a laundry list of ranking factors, focus on the most important – quality content.

Updating your website with relevant, frequent and engaging content is the best starting point to please both search engines and humans alike.

Want an effective way of managing forms on your WP site?

Try out Gravity Forms. It’s feature rich, easy to use and offers a range of 3rd party extensions that really push WordPress to the limit!

Is the measurability of engagement on your site a priority?

Make all components of your website trackable in order to get a true picture of interaction. Group your interactions into logical sets such as buttons, CTA’s, tabs, carousels etc.

You can further label your events by location on page i.e. sidebar buttons, footer cta and so on.

Creative design is often lost with inconsistent communication.

Whatever platform you choose to communicate from, make sure your viewers and users get a brand consistency that promotes your ideals in the right way.

Did you know that a larger percentage of people are consuming social media via mobile devices?

Still, mobile advertising is not growing directly proportional to this. Take mobile seriously and gain an advantage via this amazing channel.

If you want to build a stronger inbound pipeline, consider optimising the forms on your site.

Ask for the information you’ll need to start a meaningful conversation with users rather than a form that reads like a mortgage application.

You might like to know that email marketing is still one of the most cost-efficient channels in digital marketing.

Are you doing as much as you can to grow an engaged subscriber list?

There are many different ways to track link performance, but today we want to show you a really good one.

goo.gl URL Shortener from Google.

This extension allows you to shorten the link url plus tracking link engagement, such as clicks or impressions. Recommended +1

Finding a lot of 404’s on your site?

A common cause is is a change in permalink structure. Make sure you check your rewrite rules cover any changes and flush the rules when your done to ensure it takes effect.