Tips & Tricks | Page 25

Stuck on #social? Post original content where possible! Be #creative!

Be a thought leader. Produce high value content that has prospects thinking throughout the various stages of the sales cycle.

For service based companies, email marketing is often about lead nurture more than direct selling. Take time to build rapport and trust with your customers rather than force-feeding your offering.

Take the time to write unique meta titles and descriptions for every page on your site. The time invested will pay dividends in your search rankings.

Want to authenticate your WordPress email so that it is sent from your real account? Configure your SMTP settings with WP Mail Bank

Check if your HTML, CSS + JS will work in the browsers that matter to you by checking on caniuse.com

Struggling to produce an effective colour palette for your design? Why not head over to #ColourLovers or Adobe Color for palette inspiration?

Are you trying to appear on every #SocialMedia channel? This is not always the best option. Every social media network has its unique strengths, so understand where your customers are most likely to engage with you.

A great sales funnel doesn’t stop at product delivery, but encourages buyers to bring more customers to your store.

Looking for options for email broadcast tools this year? Some great options are MailChimp, Active Target and Campaign Monitor – check them out.