#DebuncTotD - Email Marketing Friday [3/6/2016]

When it comes to email marketing, think carefully about your subject lines. It fundamentally all starts here!

Having a subject line that makes the mark, will trigger your subscribers to click and open your email.

Keep an eye on your open, click and bounce rates and benchmark them against your industry averages. If you’re not quite where you’d like to be, start making small content changes and see what improvements they make to your overall stats.