Put simple, landing pages are designated pages within your wider website that visitors to your either arrive at or stumble upon.
When contextualising its definition within the digital marketing space, the landing page is quite autonomous from a sites main webpage; opting for unique templates, designs and layouts accompanied by a centered goal.
As such, the landing page is ‘static’ in that it has no navigation to link back to it’s root site. This is because visitors are limited in action and confined to its goal, which is convert them into tangible business opportunities.
One of our best examples of this here at Debunc, is our minicabs landing page.