Raising the bar in market research

Inveres, a German based enterprise needed to complete surveys amongst European undergraduates, postgraduates, and alumni at various universities. With an existing infrastructure to accommodate this locally, and the experience to execute, Debunc were commissioned to carry out the UK arm of the market research project. Using a team of competent and experienced marketers and the know how of a creative project manager, Inveres’ target number of qualifying leads was met and exceeded ahead of schedule.

Using tried and tested market research techniques, we set about targeting key respondents. The researchers were able to build rapport and objection handle efficiently, so that daily targets were exceeded. Effective project management throughout meant that the client was fully aware of day to day activity and results, and a continuous improvement plan (CIP) was implemented.