If you’re questioning the extent of your business’s success with SEO, then this is certainly the article for you. Search still presents itself as a leading marketing tool and with it in your artillery, you’ll be bound to see returns.
To get started, lets look at some crucial stats on the importance of SEO:
- There are more than 3.5 billion searches a day. To add to this, did you know the first 5 search results receive 75% of overall clicks.
- SEO is free for everybody (SME’s included), so you’re but missing out if you choose not to play this game.
So, let’s hone in on the question and consider to what extent is SEO benefitting your business?
The LOL approach to SEO
We are seeing individuals and companies across the globe trying to adopt, adapt and connect with visitors using SEO to varying degrees. We’ve taken the effort of grouping these marketers into 3 areas.
The loser’s approach is where you are doing nothing at all. You simply have a website as an online business card – and take no effort to making your site work for you as a traffic building and engagement tool.
On the fencers
If you’re on the fence, then you’ll probably on the way to understanding and applying an SEO strategy for your business. What’s important? Don’t be afraid to ask for help when you need it! Adopt the mentality of an SEO leader by reading and applying best practice to get great results and work on a plan to measure your wins and losses.
Leader’s truly appreciate the importance of SEO as part of their inbound strategy. More importantly, they hire expertise where it’s needed to deliver on search goals. Being results driven individuals, they focus on showing ROI for every iota of search spend and work quickly to replicate successes.
Feel it’s time to start taking your SEO journey more seriously? Awesome!
If you’re already following the logic in this article, you may want to check out ‘6 Important changes to Google’s algorithm’ you can’t ignore. This power piece outlines the key shifts in how Google ranks pages over the past few years, and what you can do to combat drops in rankings.
Also, consider the type of help you may need. Typically you’ll require expertise with an appreciation for creative copywriting, someone with an understanding of writing for search engines and also a tech specialist who can update code where necessary. If you can find this in one person, that’s even better.
We hope you’ve enjoyed this article and we’d love to hear your feedback – comment below!