The Good: Clean design with easy to understand messages. Clear breakout on homepage for online and mobile bookings. An impressive menu that leads you the right areas of the business.
The Bad: Slight overlapping of text and images on homepage.
Visit: Addison Lee
The Good: Immediately begins to pull rates as soon as journey details are entered. They also incentivise users to bring others on board with discount codes, vouchers etc.
The Bad: The menu doesn’t do the site justice, and seems somewhat out of place.
The Good: Callback request button, provision of live chat and the ability to track your drivers location.
The Bad: No way to immediately rule out unsuitable driver applications made online (i.e. more time being spent sifting through CVs to find the best candidates)
Visit: Kingsbury Cab
The Good: Way to embrace the web, team Haxi! Video content on the homepage really helps to sell the experience.
The Bad: Maybe a bit too app-driven for some users – think general public.
The Good: Clean design makes content easy to digest.
The Bad: A more consistent set of images throughout the site will help to improve the dynamic.
Visit: Travelcare UK website
The Good: Customers can immediately enter journey details – a focus on the true conversion.
The Bad: The info behind the menus is quite text heavy, which can deter some visual-led users. This is inconsistent with the way the homepage is presented.