What Is The Integrated Marketing Approach?

Simeon Stanford

Posted by Simeon Stanford on 16 Aug 2009 reading time

  • Many a prospect has asked about how to find the best blend of marketing tools and practices. The real answer here lies in what is best fit for your target audience (which is quite often a mix of offline, digital and other media).

    There are many agencies that specialise in digital, media planning, consultancy or one of a number of disciplines; the issue arising that they are but a colour (or two!) on the canvas which is your business. Knowing when to adopt an agency who sees the bigger picture can often be make or break on you seeing a return on investment.

    So, with this in mind, research becomes key in understanding your markets. Look for an agency who will delve deeper into your respective industries to find untapped routes to market and how to best use both traditional and digital (new) media to your business advantage.

    This is not to say however, that cases will not exist where this is not necessary (or even prudent) to do. Some services are so specific, and the market so narrow that there will sometimes only be a few viable options to promote yourselves. As always, contacting a professional and experienced agency for insight is often the time and money saver you need.

Like what you've read
Why not join our blog? You'll be kept in the loop with Debunc news + updates as they happen!
  • This field is for validation purposes and should be left unchanged.
Got your PAWS on marketing success?

Get our power guide to help get more traffic, convert more leads and win more business!

Posted by Simeon Stanford
Simeon Stanford

Simeon heads up New Business + Accounts at Debunc. His sales experience across business intelligence, data and digital make him a force to be reckoned with. Away from managing accounts, he's a both a globetrotter and a gooner!

View all news
View all articles
Got your PAWS on marketing success?

Get our power guide to help get more traffic, convert more leads and win more business!

Pointing finger

Handpicked content, just for you

  • Mobile Apps
    Mobile Apps

    We are passionate about creating world class smart phone and tablet applications. We have created apps on all platforms for a number of major clients and we look forward to building one for you.

    Services
  • This is the power list of tools you need to serve dynamic location driven content
    This is the power list of tools you need to serve dynamic location driven content

    Personalising content + web experiences are a must for most businesses. See the tools to help you on the way!

    Posts