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If you’re questioning the extent of your business’s success with SEO, then this is certainly the article for you. Search still presents itself as a leading marketing tool and with it in your artillery, you’ll be bound to see returns.
To get started, lets look at some crucial stats on the importance of SEO:
- There are more than 3.5 billion searches a day. To add to this, did you know the first 5 search results receive 75% of overall clicks.
- SEO is free for everybody (SME’s included), so you’re but missing out if you choose not to play this game.
So, let’s hone in on the question and consider to what extent is SEO benefitting your business?
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Losers
The loser’s approach is where you are doing nothing at all. You simply have a website as an online business card – and take no effort to making your site work for you as a traffic building and engagement tool.
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On the fencers
If you’re on the fence, then you’ll probably on the way to understanding and applying an SEO strategy for your business. What’s important? Don’t be afraid to ask for help when you need it! Adopt the mentality of an SEO leader by reading and applying best practice to get great results and work on a plan to measure your wins and losses.
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Leaders
Leader’s truly appreciate the importance of SEO as part of their inbound strategy. More importantly, they hire expertise where it’s needed to deliver on search goals. Being results driven individuals, they focus on showing ROI for every iota of search spend and work quickly to replicate successes.
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Are you ready to be an SEO loser or leader?
Posted by Marc Fabregas-Perez on 15 Jul 2016 reading time
Marc is our digital marketing manager here at Debunc. With a wealth of experience working on social campaigns, SEO + PPC, he is an expert at boosting brand awareness. In his downtime, you might catch Marc on the ski slopes or playing tennis.
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